Meet Our Team


Sally Perez-Monterrosa   

Founder / Master Artist & Creative Director

Sally is an established hairstylist who has been in the industry for over 20 years, and her loyal following is proof that she is worth traveling from near and far for an appointment. Clients fall in love with her effortless, long lasting hair cuts, and obsess over her beautiful blends of Balayage highlights and coloring that she customizes for each and ever hair type. Sally specifically specializes in giving her blonde girls, beautiful California sun kissed shades of blonde, and giving her brunettes perfect tones of chestnut and caramel, giving you the perfect "lived in" styled hair. While working in New York City for over 9 years, Sally’s bridal work also developed a high reputation in the bridal industry all over New York and New Jersey. She has been featured on several occasions in wedding blogs such as Style me Pretty, 100 layer cake, The Knot and most recently on the cover of New Jersey Bride's spring 2018 magazine. Sally continuously pursues entrepreneurial opportunities that help pave the way for females needing community, friendship and an honest embrace. As the founder of Boho Hair Salon, Boho Bridal Hair, Boho House and most recently, Boho House Entertainment, Sally plans on continuing the expansion of her brand dedicated to providing every woman a complete lifestyle experience focusing on her mission to empower and guide women to living their best life, and looking and feeling great while doing so.

She is inspired by the powerful and positive women that surround her, by the love of her family, her two little girls, singing and performing music, different cultures, her faith and travels. 

IG: @bohohairsalon

Go to Beauty Products: Shira's Face and Body scrub,  R & Co -Death Valley Dry Shampoo, and Davines OI Hair Milk.

Favorite Vacation: The West Coast, Tulum, Mexico and Puerto Rico ( I't s a tie!)

Favorite Cocktail: Spicy margarita's or a good tequila on the rocks with lime
Fun Fact: Can make some killer vegan dishes
Soundtrack: "Go Your Own Way " by Fleetwood Mac


Josue Perez

Celebrity Stylist / Haircuts & Styling 

New York City celebrity hair stylist Josué, began his career styling behind the chair in a NJ salon. Upon a chance meeting with a well-established hair stylist who invited him to assist a photo shoot with Stella McCartney, it instantly provided Josué the opportunity to personally work with actress Gwyneth Paltrow. Since then Josue has been requested to work with A-listers such as Sarah Jessica Parker, Prianka Chopra, Rosario Dawson, Debra Messing, and Laura Prepon, to name a few. He has been an ambassador for Rowenta Beauty and the Johnson & Johnson “No More Tangles” campaign. His work has been featured in magazines such as Glamour, In Style, and Latina. When Josue is not busy on a photo shoot, on set for a movie, or behind the scenes of your favorite TV show, you can find him by appointment only, giving you his famous hair waves and flawless hair cuts. His charm and charisma will undeniably make you feel like a star. 

IG: @josueperezhair

Go to Beauty Product: Elnett Hair Spray

Favorite Vacation: Mexico

Favortie Cocktail: Margarita's while on vacation
Fun Fact: Met his beautiful Norwegian wife in Italy, while she studied abroad and he was on set with Sarah Jessica Parker filming, "All new roads lead to Rome"
Soundtrack: " No New Friends" By Drake


Chelsea Bruno

Master Hair Artist / Colorist & Bridal Stylist

As an experienced stylist for over 17 years, Chelsea is an artistic soul who at an early age became inspired by the salon life. After working as a stylist in Red Bank for almost 9 years, She is excited to bring her creativity to Asbury Park, where her husband Shane also owns the coolest barber shop in town, "Swagger and Blade". She is deeply inspired by creative color techniques, short fun haircuts, innovative styling and soft timeless wedding hair. Her Priority is to listen to your hair goals and make you feel completely comfortable. As a busy mother and wife, she understands the importance of feeling good and wishes to pamper her clients with the ultimate hair experience. When Chelsea is not behind the chair, you can find her in her other favorite place; in her kitchen behind the stove cooking deliciousness for her family, trying new restaurants and spending time with her kids.

IG: @chelseabruno_hairartist

Go to Beauty Product: Dr. Dennis Gross alpha beta glow pads

Favorite Vacation: The outer banks in the summer

Cocktail of Choice: Jalisco is Burning
Fun Fact: Spent two years living in Spain while in High School.
Soundtrack: "Meant to be", by Rebelution


Janet Hernandez

Master Hair Artist / Colorist & Bridal Stylist 

As a stylist for over 16 years, Janet aka “The Hair Doctor”, is sought out for her beautiful flawless blonde and brunette Balayage hair coloring techniques, single process colors and haircut trends. Her soft romantic, effortless Bridal and Event styles make her clients feel beautiful for any occasion. Janet is certified in Keratip and Tape- In extensions, and her hair applications will keep you coming back for more. Her warm personality is inviting, and all agree that her smile is infectious. She listens carefully to her clients, and works together with them to always choose the best look that makes them shine. Outside the salon, you can find Janet enjoying life with her family, traveling and enjoying a good night on the dance floor with her friends,

IG: @hairbyjan3t

Go to Beauty products: Two Faced bronzer "Sunny Bunny" , R & Co's High Dive & Continental Pomade

Favorite Vacation: Punta Cana, Dominican Republic

Cocktail of choice: Coconut Martini
Fun Fact: Loves indulging in all things "DIY"
Soundtrack: " Love Never Felt So Good" By Michael Jackson


Matilda Lorenzo

Esthetician / Make-up Artist / Wellness Coach

A graduate of the Capri Institute, Matilda is an accomplished and experienced esthetician and make-up artist for 18 years. She loves making women look and feel their best. Wether it is perfecting your eye-brow shape, rejuvenating and pampering your skin or applying make-up for your special day or a night out, or creating a tailored skin care and wellness plan for you, Matilda’s attention to detail and her zen like qualities make you feel beautiful from the inside out. Her essence is calming, peaceful & honest. When she is not in the salon creating individualized treatments for your facials, or giving you a custom eye-brow shaping appointment you can find her in her kitchen cooking healthy delicious meals, enjoying nature, and constantly creating new products for her organic skin care line that was created to work in harmony with your body to nourish and heal it.

IG: @goddessglow_organicskincare

Go to Beauty Product: Goddess Glow Facial Oil, Vitamin C serum and a morning oil massage with Gua Sha.

Favorite Vacation: Any tropical Island

Cocktail of choice: A glass of Pinot Noir

Fun Fact: She can dance salsa like nobody’s business
Soundtrack: " Murder She Wrote" by Chaka Demus



Madeleine Maggiulli

Hair Artist / Colorist

Born with a passion for hair styling, Madeleine continuously works hard to perfect every service from start to finish. Specializing in Babylights, Balayages, and Medium to Long layered haircuts. With her soft and natural approach, she works on giving you the best look that enhances your already present beauty! Madeleine’s warm personality will make you feel like she has been your friend for many years. As a local Asbury girl, she loves spending her days on the beach during the summer, enjoying the local music scene, building connections with everyone she meets, and snuggling with her persian cat Vidal.

IG: @manes_by_madeleine

Go to Beauty Products: Benefit's "The Real Mascara", and R & Co's Continental wax pomade

Favorite Vacation: Costa Rica

Cocktail of choice: Gimlet
Fun Fact: She was a competitive Irish Dancer for 13 years!
Soundtrack: “You get what you give” by New Radicals



Nina Shock

Master Colorist / Stylist

A lover of all things creative and beautiful, Nina knew at a young age she could express it through the art of hair. With many educational trainings under her belt, such as The Sassoon Academy in California, and most recently an educator for the Italian, ethical, and sustainable line; Davines. As a master colorist, Nina loves creating high lift blondes to vibrant reds, and every color in between. Nina also specializes in color corrections and transformations. She truly believes and lives sharing the importance of great and healthy hair and how it could make you feel. When Nina is not experimenting with hair, you can find her at a live music show, on the beach and cuddling her two cats. 



Kim Valerio

New Talent / Stylist Apprentice

A graduate from the Paul Mitchell School Jersey Shore, Kim found her passion for hair from young age and continuously dedicates her time to styling her friends and family while learning and perfecting her skills. She is a natural and already showing beautiful Balayage techniques and wave styling. Kim is motivated by new experiences and opportunities. Excited and always creative, when she is not styling, Kim enjoys cooking and baking delicious macaroons.  

IG: @hairby_kimalexis

Favorite Beauty Products: Anastasia's Beverly Hills Brow Pomade and R & Co's Death Valley Dry Shampoo

Favorite Vacation: Cancun, Mexico

Cocktail of choice: Tequila Sunrise
Fun Fact: Can say the "Alphabet" backwards
Soundtrack: “Fantasy” by Mariah Carey




Paula Pederson

New Talent / Stylist Apprentice



Christine Dates

Front Desk Admin


Marlena Singh

Bridal / Editorial Make-up Artist


Roxana Turcos "Roxie"

Bridal / Editorial Make-up Artist

A make up artist for over 6 years, Roxie found her love for making women look and feel beautiful as she traveled the world after studying Travel and Tourism in college. She is inspired by the strong women that surround her, and the energy a woman brings to any room. Roxie believes in enhancing a woman's features, her strengths and making her feel the very best version of herself. Her style is timeless, chic with the ultimate glow. As a multifaceted woman herself, you can also find Roxie taking incredible photographs of life, people and the places that inspire her. 

IG: @hiroxiiemakeup



Laura Meli

Bridal Stylist Assistant / Make-up Artist

A hair artist who's passion has taken her from San Francisco to Manhattan developing her unique artist style and love for natural beauty. After graduating Pace University with a degree in psychology and art, she decided that the beauty industry is where her true love lived. Upon completing her cosmetology course in California, she returned to the east coast where she became a certified make-up artist through the Academy of Freelance Make-up. After many years of working at fashions shows and most currently as a barber at a NYC high end men's salon, Laura knew she wanted to be in a place where her creativity was embraced and appreciated by women from all over. This new journey excites her and looks forward to growing with a supportive and enthusiastic team.



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Christina Pinelli

New Talent / Stylist Apprentice / Junior Bridal Artist

With a degree in nutrition from Rutgers University, Christina always felt the importance of wellness in our lives. Her love for hair started at an early age. She developed her experience styling her friends for events over the past few years, which created a passion for hair and made her eager to learn more. Her sweet, honest and positive nature will make you feel comfortable and at home. She excels at working hands-on with our stylist to create perfect blow outs and soft waves. Christina is super excited to be on our team, and helping our clients feel beautiful from the inside out. 

IG: @stylesbytinaap

Go to Beauty Products: R & Co's Trophy Shine and Texture spray and Skyline dry shampoo.

Favorite Vacation: Anywhere there is a beach

Cocktail of choice: Fernet Branca

Fun Fact: Took impersonating " The Little Mermaid" as a child so seriously, she has a scar on her lip to prove it.
Soundtrack: "You Look Wonderful Tonight" by Eric Clapton


Denisse Santiago

Weddings + Events Coordinator

As a senior executive assistant with a passion for detail and beauty, Denisse is the perfect person to lead and organize all of our events and make sure they are stress fee and fun! With her focus on the bridal experience being number one, she will find the best artist that suits your event. She will organize your trial appointment, make sure all of your questions are answered and that your wedding day runs smooth and is most importantly, a sweet and memorable one! As a Boho Babe herself, Denisse loves the adventure of travel,being crafty, and spending quality time with her family.

Go to Beauty Products: "Tartelette in bloom" eyeshadow palett and MAC matte "velvet teddy" lipstick.

Favorite Vacation: Dubai

Cocktail of choice: Mojitos
Fun Fact: Denisse is Sally's best friend, and first haircut at just 13 years old! :)
Soundtrack: "Im going down" by Mary J Blige


Tara Mitchell

Stylist / Bridal Apprentice

A female with many passions and projects, Tara has circled her way back to the industry she fell in love with at the age of 11, Hair styling. With a passion for hair cutting, she attended a six week intensive course at the Sassoon Academy in California. Also a  lover of a great blow out and a two time tumor survivor, Tara is passionate about giving back to her community and has developed her own successful fundraiser, "Blow out Brain Tumors", that provides a beautiful style for a donation to brain tumor research. When she is not in the salon, you can find her practicing yoga, studying the real estate market, or reading a good book.

IG: @taramitchellxo

Go to Beauty Products: Coconut Oil and Kevin Murphy's Hair Resort

Favorite Vacation: Costa Rica

Cocktail of Choice: Fresh Margarita

Fun Fact: Was once a Selena Gomez look alike for Teen Vogue 

Soundtrack: "Gypsy" by Fleetwood Mac




Jessica Stanski

Master Stylist / Colorist

IG: @jess_ stanksi _ hair




Jessica Eastwood

Junior Stylist / Colorist

IG: @hairplaybyjessica



Cara Beiber

Front Desk Admin / Events Coordinator


Sarah Margarita

Bridal Stylist / Make-up Artist

With a degree in teaching from Montclair University, Sarah's love lies in all things beauty and bridal! With over 10 years of experience in the make-up and hair industry, her love for the industry has taken her artistry internationally. Sarah's ability to communicate in three languages,( English, Spanish and Arabic), has given her the opportunity to meet many clients who connect through beauty and culture from all over the world. She is diverse in style, and her technique appeals to any bride wishing for a soft romantic look to a glamorous red carpet style. She believes in enhancing the beauty of a woman through confidence first, and then with amazing hair and makeup. When Sarah is not on locations styling, you can find her with her family, traveling and discovering new places and good food.

IG: @sarah.margarita

Go to Beauty Product: "Amazon Clay" foundation by Tarte cosmetics, and "Better than Sex" mascara by Too faced

Favorite Vacation: Anywhere where there are red and mediterranean Sea's.

Cocktail of choice: Coffee!

Fun fact: Met her husband while traveling on an airplane.

Soundtrack: "Can't help falling in love"  by Elvis Presley




Gabrielle Nicole

Bridal Stylist

Gabrielle's love for bridal styling reflects her personality. She is passionate, calming and confident, and all of the brides love the energy she brings to any space she enters. Her styling technique is soft and timeless, and after many years of freelancing, Gabrielle has experienced the true love she has for bridal, and has been a wonderful addition to our team! As not only a hair artist but a musician too, Gabrielle is dedicated, kind and nurturing to every woman she meets. Women fall in love with her confidence and ability to always make them feel like they are number one. You can always find her playing music, exploring new places and meeting new friends.  

IG: @gabrielle.nic.styles

Go to Beauty Products: Anything and Everything R&Co

Favorite Vacation: Beaver Creek, Colorado

Cocktail of Choice: A hard core coffee girl. Hot or cold- light and sweet!

Fun Fact: Studied voice in college and can sign in 5 languages

Soundtrack: "Every little thing" by Hillsong- Young & Free